Metrula watches your Google Ads every day and tells you in plain words what's making money, what's wasting it, and what to fix. Nothing changes until you approve it.
For small businesses that run their own ads. Works with your existing Google Ads account.
Metrula is a simple app for business owners who run their own Google Ads. Every day it reads your account, tells you in plain words what is making money and what is wasting it, and hands you the fixes. You approve, it does the rest.
Less time inside Google Ads. Less money on clicks that never buy.
No jargon, no hunting through menus. Each number comes with what it means and what to do about it.
Set what one sale earns you, and Metrula shows if your ads actually make money.
See exactly which words Google rejected and why, then edit or replace them right there.
Finds keywords and searches that cost money but never sell, with one-tap fixes.
Each recommendation is marked Worth it, Safe, Your call or Not worth it, based on your own numbers.
Know when ads stop showing, when spending runs ahead of your limit, or when an ad page breaks.
Get campaign, headline and fix drafts in seconds, or write your own. You always have the last word.
Set up in a few minutes. You keep paying Google directly for your ads, as you do today.
Sign in with Google and pick your account. Metrula uses the official Google Ads API.
Profit, wasted spend, policy problems and alerts, every day, in one page.
Metrula suggests changes. Nothing is changed in your account until you tap approve.
Pick a plan, change or cancel any time.
| Starter | Pro | Premier | |
|---|---|---|---|
| Price | $99 | $199 | $449 |
| Accounts | 1 | 3 | 10 |
| AI a month | 100 | 500 | 1,500 |
| Setup for you | $59 | ✓ | ✓ |
| Ad rescues | $19 each | 2/mo | 5/mo |
| Review by a person | $49 | $49 | Monthly |
| Reply | 2 days | 1 day | Same day |
Custom for agencies with more than 10 accounts: let's talk.
You pay Google for your ads directly, as you do today. Metrula never touches your ad money. Prices in USD; tax added where required. Payments are handled by Paddle, our reseller and merchant of record.
It's named after three characters from One Hundred Years of Solitude: Melquíades, who sees what's coming; Úrsula, who notices everything; and Petra Cotes, who makes things grow. That's the job: watch closely, warn early, help your business grow.